This label first peaked my attention because I have a friend named Phi and it’s a somewhat unusual name.  Founded in 2003 by Susan Dell (wife of, yes, that dude that started Dell Computers!) and with Norwegian designer Andreas Melbostad heading up designs, Phi is all about revamped 80s silhouettes and somewhat masculine tayloring. I’ve been seeing seeing their pieces pop up in Vogue and Lucky and various fashion blogs, but it’s their fall 2009 and resort 2010 collections that have really finally made me a fan.



I’m loving the asymmetrical zippers, interesting silhouettes and shoulders, and occasional dramatic flair. In particular would love the cropped sleeve puffy leather jacket Chanel Iman is rocking on the runway in the Fall 2009 Ready to Wear show. Check out the full collections here: Fall 2009 RTW, Resort 2010

love, wen

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One Comment

  1. Posted July 22, 2009 at 1:00 pm | Permalink

    phi lol

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